Studio
Phi

 

Working on a food brand, menu,
cookbook or visual refresh?
Let’s talk.








food branding agency
where design
meets flavour





I'm Phi Yến, and at Studio Phi I design brand identities, publications and content for the food & hospitality world.  With a focus on food branding, hospitality design and visual storytelling,
I serve up visuals that are every bit(e) as tasty as your story.

food branding agency



What I do





Brand Identity


Logo design, visual identity, packaging and menu design. From first impression to lasting recognition, I create brands that capture the flavour of your concept. From restaurants and F&B products to lifestyle brands.



Cookbook &
Editorial Design

Cookbooks, magazines, brochures and print.
From concept to cover and every spread in between, I design publications that serve stories with clarity, creativity and style.



Content &
Illustration

Tailored illustrations, food styling and visual narratives. I create content that brings your brand’s story to life across print, digital and social platforms.




Crafted, not generated.
Design with care, flavour and a my personal touch.








Projects


I design custom illustrations, brand identities and visual storytelling for restaurants, F&B products and lifestyle brands. Each project is tailored to bring flavour and creativity together in design that connects.




Publications

From cookbooks to literary works, Studio Phi brings stories to life on the page.

My approach combines clear design with narrative depth, creating books that are as engaging to read as they are to hold.


Ăn Cơm, 2024
Turkish Express, september 2025
Smaakmakers, 2026
Veni, Vidi, Veggie, 2025
De Meidenmethode, 2025


Let’s
connect. 


get in touch.

Crafted, not generated. We design with care, flavour and a personal touch.

Based in Rotterdam and collaborating with food, hospitality and lifestyle brands across the
Netherlands and internationally. Curious to discuss your next project?





info@phi-yen.nl
@phi.yenphan
Companies & brands I’ve worked with
3wo Horecagroep  | De Horeca Groep | Mama’s Koelkast | Trouble & Spice | Amstel Hotel | Brouwerij ‘t IJ | Nijgh Cuisine | Phans | Uitgeverij Volt | Costes | Distrikt Nørrebro | WestWeelde | PAC | Nhà mới | Van der Sterre | Fosfor Longreads | De Katoenfabriek  | Openluchtmuseum Arnhem | HKU