Studio
Phi

creative agency for food, hospitality & beyond







food branding agency
where design
meets flavour





At Studio Phi we design brand identities, publications and content
for the food & hospitality world. With a focus on food branding, hospitality design and visual storytelling,
we serve visuals that are every bit(e) as tasty as your story.

food branding agency



Our services





Brand Identity


Logo design, visual identity, packaging and menu design.
From first impression to lasting recognition, we create brands that capture the flavour of your concept. From restaurants and F&B products to lifestyle brands.



Cookbook &
Editorial Design

Cookbooks, magazines, brochures and print.
From concept to cover and every spread in between, we design publications that serve stories with clarity, creativity and style.



Content &
Illustration

Tailored illustrations, food styling and visual narratives.
We create content that brings your brand’s story to life across print, digital and social platforms.




Crafted, not generated.
Design with care, flavour and a human touch.






Publications

From cookbooks to literary works, Studio Phi brings stories to life on the page.

Our approach combines clear design with narrative depth, creating books
that are as engaging to read as they are to hold.


Ăn Cơm, 2024
Turkish Express, 2025
De Meidenmethode, 2025
Veni, Vidi, Veggie, 2025



Projects


We design custom illustrations, brand identities and visual storytelling for restaurants,
F&B products and lifestyle brands. Each project is tailored to bring flavour and creativity
together in design that connects.





Let’s
connect. 


get in touch.

Crafted, not generated. We design with care, flavour and a human touch.

Based in Rotterdam and collaborating with food, hospitality and lifestyle brands across the
Netherlands and internationally. Curious to discuss your next project?





info@phi-yen.nl
@phi.yenphan
Companies & brands we’ve cooked with
3wo Horecagroep  | De Horeca Groep | Trouble & Spice | Amstel Hotel | Brouwerij ‘t IJ | Nijgh Cuisine | Phans | Uitgeverij Volt | Costes | Distrikt Nørrebro | WestWeelde | PAC | Nhà mới | Van der Sterre | Fosfor Longreads | De Katoenfabriek  | Openluchtmuseum Arnhem | HKU