I'm Phi Yến, and at Studio Phi I design brand identities, publications and content for the food & hospitality world. With a focus on food branding, hospitality design and visual storytelling,
I serve up visuals that are every bit(e) as tasty as your story.

food branding agency

What I do

Brand Identity

Logo design, visual identity, packaging and menu design. From first impression to lasting recognition, I create brands that capture the flavour of your concept. From restaurants and F&B products to lifestyle brands.

Cookbook &
Editorial Design
Cookbooks, magazines, brochures and print.
From concept to cover and every spread in between, I design publications that serve stories with clarity, creativity and style.

Content &
Illustration

Tailored illustrations, food styling and visual narratives. I create content that brings your brand’s story to life across print, digital and social platforms.

Crafted, not generated.
Design with care, flavour and a my personal touch.

contact me